Nov. 26, 2022
As you shop this holiday season, remember to shop at small businesses on Small Business Saturday.
Big box stores have better deals, because they can afford it. Small businesses, on the other hand, cannot afford the same markdowns. That is especially true this holiday season, due to rising labor costs, cost of inventory (from supply chain issues), and inflation, the triple-threat causing small businesses to struggle more.
When you make purchases at corporations, even a big purchase, it’s not a drop in their bucket. However, when you make a purchase at a small business, you make an impact. According to NPR (which cites American Express), $0.68 of every dollar spent at a small business stays in the local community.
Here is my first attempt at making a marketing item. It’s a PDF with links that go to my Etsy and goimagine shops. You can download and share, or you can share this post and the links still work.
As a person trying to get their business moving, I look for local businesses to purchase materials from. For example, I purchased the cat charms on these earrings from a local business. I also purchase my recyclable jewelry boxes from a local business. I haven’t scoured for every item from a local business, but my goal is to have a greater percentage of my purchases go to local small businesses, while still supporting small businesses elsewhere. For instance, the stainless steel post earrings coming from a small business in Wisconsin, and clear and pink beads came from a women-owned small business in New Mexico.
Personally, I am intentional about buying from small businesses. About 30% of my personal purchases go to local small businesses. When small businesses succeed, we all do.
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